Food & Beverage

Culinary Catering Visual Identity

Brief

Development of photographic content for Naana’s Kitchen, aimed at presenting and showcasing their catering menu through an e-commerce platform. The objective was to create clean and minimal images that ensure clarity and readability of each dish, while maintaining a visual language aligned with the premium positioning and quality of the food.

Result

The project resulted in a series of clear and consistent images, built around a minimal set and controlled lighting. The photographs highlight each dish in a clean yet refined way, allowing for immediate readability while preserving a sense of quality and attention to detail. The final outcome supports the online selection process, maintaining both visual consistency and a strong perception of value.

Credits

Photography: Roberto Padovani
Post Production & Photo Assistant: Iryna Butko

Video del backstage

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